Volume 5 Issue 1 Spring 2019

3 4 S p i r i t ua l i t y S t u d i e s 5 - 1 S p r i n g 2 0 1 9 The Uberisation of Yoga Received March 10, 2019 Revised April 2, 2019 Accepted April 6, 2019 In her essay the author introduces, explains and discusses her concept of “uberisation of Yoga”. The metaphor is designed to depict the current trend of consumerism spreading into the area of Yoga, particularly through online Yoga classes. The main objective of the article is to address limits of virtual Yoga teachings as compared with traditional ways of Yoga transmission. Key words Yoga, Yoga online, consumer culture, consciousness Sama Fabian